Reliable Resources 

A metamorphosis is occurring in the world of motorcycling.   As the Industry shifts to a downsize mode, a new opportunity actually blossoms for women riders. Noted as its fastest growing consumers, the market is now placing more focus on us. So what can we do to make the most of this potential? 

The short answer: combine resources. Yes, in fact, after four years of plugging away at this ezine, the most valuable tool we owe our growth to is your willingness to share knowledge and ideas thus creating awareness of a market we had faith would one day take full bloom. We just didn’t realize it would gain strength in such precarious times.  

There are a multitude of women sharing resources for the simple goal of getting our voices heard. One of those speaking up, Jessica Prokup, has our growing numbers in mind as the Marketing Director of the Motorcycle Industry Council (MIC). We asked Jessica to turn the camera on herself to share how her latest efforts are connecting women and young people to the sport of motorcycling.  

In this anniversary issue, we also cover other ways women in the motorcycle community have been known to combine their resources; and for one such group, The Harley’s Angels, it takes ‘365 days a year’ before their collective labor of love is revealed. Plus read all your favorites including the Road Goddess Guide, TOP TEN, and watch our campy video “Heloise’s Household Hints…for motorcycles,” proving once again that vinegar is still a reliable resource.