A metamorphosis is occurring in the world of motorcycling.
As the Industry shifts to a downsize mode, a new opportunity actually
blossoms for women riders. Noted as its fastest growing consumers, the
market is now placing more focus on us. So what can we do to make the
most of this potential?
The short answer: combine resources. Yes, in fact, after four years of
plugging away at this ezine, the most valuable tool we owe our growth to
is your willingness to share knowledge and ideas thus creating awareness
of a market we had faith would one day take full bloom. We just didn’t
realize it would gain strength in such precarious times.
There are a multitude of women sharing resources for the simple goal of
getting our voices heard. One of those speaking up, Jessica Prokup, has
our growing numbers in mind as the Marketing Director of the Motorcycle
Industry Council (MIC). We asked Jessica to turn the camera on herself
to share how her latest efforts are connecting women and young people to
the sport of motorcycling.
In this anniversary issue, we also cover other ways women in the
motorcycle community have been known to combine their resources; and for
one such group, The Harley’s Angels, it takes ‘365 days a year’ before
their collective labor of love is revealed. Plus read all your favorites
including the Road Goddess Guide, TOP TEN, and watch our campy video
“Heloise’s Household Hints…for motorcycles,” proving once again that
vinegar is still a reliable resource.
Happy Spring Riding!
Becky & Cara Mae
Helmet Hair magazine.com
Listening to your voice since 2005